Monthly Archives: December 2020

Episode 21 – Boost Your Business Retirement Plan Strategy – with Guest Tom Burns



Whether it’s for employee retention, tax planning, or a combination of the two, creating a retirement plan for yourself and your employees is a cornerstone of planning as a business owner. 

In this episode, Kyle Malmstrom speaks with Tom Burns, president at Premier Plan Consultants, to discuss the business retirement planning process. Tom explains the importance of involving a third party administrator like Premier Plan Consultants in order to develop a strategy specific to your business goals.

In this episode you will learn:

  • How COVID, and the new laws it brought into effect, have impacted business retirement planning
  • The tax planning tools that come into play with retirement planning for your business
  • How employee benefits compare to owner benefits in your retirement plan
  • The steps you should be taking in your planning in 2021
  • And more!

Tune in to take the first step to align your retirement plan with your business goals.

Resources: Centura Wealth Advisory | Kyle Malmstrom | Premier Plan Consultants | Tom Burns


Episode 20 – Marketing During a Pandemic: What Changed in 2020 and How do Business Owners Need to Adapt – with Sharon Spooler of Chief Outsiders



When it comes to marketing, businesses need to  constantly evolve to keep up with new trends and techniques that will help attract prospects to their product or service. With the global shutdowns and necessary transformation to doing business in a virtual environment, some business owners have been able to adapt and in some cases thrive.

In this episode, Jonathan Freeman speaks with Sharon Spooler, Area Managing Partner at Chief Outsiders, to discuss how businesses can ramp up their virtual marketing efforts in the midst of a pandemic.

In this episode you will learn:

  • What distinguishes a successful company in terms of their marketing efforts 
  • Typical reactions from business leaders marketing activities during difficult climates
  • How business “pivoted” as a result of the pandemic, a strength of those who prospered
  • Key trends that continue to show success in marketing in this new environment
  • How to determine if you need to increase spending in marketing to improve your ROI
  • And more!

Tune in to pivot your focus to start delivering value to your customers!

Resources:  Centura Wealth Advisory | Jonathan Freeman | Chief Outsiders | Sharon Spooler


Episode 19 – Potential Tax Implications from 2020 National and California State Elections



Tax planning is as important as ever, and based on the recent elections it may have an impact on your personal and business income tax situation. 

In this episode, Kyle Malmstrom and guest Ken Van Damme, tax partner at Ernst and Young, give listeners guidance for some tax solutions to put into action. Kyle and Ken raise concerns about why you should be making immediate decisions and acting accordingly to save you money. 

In this episode you will learn:

  • Why Joe Biden’s tax plan matters for your individual or business planning
  • What estate tax exemption is and how it works
  • About income and estate taxes under Biden’s plan
  • About the several programs that may be implemented when Biden takes office
  • What a sunset provision is and the impacts of the provision
  • California propositions and legislation targeting high-income earners
  • And more!

Tune in now to learn more about how to plan for the new tax environment!

Resources: Centura Wealth AdvisoryKyle Malmstrom | Ernst and Young | Kenneth Van Damme