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Optima Office provides their clients with fractional CFOs, accounting services and HR services to help drive profits and reduce risks with their tailored business solutions.  

In this episode, Jonathan Freeman speaks with Jennifer Barns, CEO and Founder of Optima Office to discuss her inspiring story of how she started her business, the growth she’s experienced with business owners of all types and industries,  and how they may be able to help you!

In this episode you will learn:

• What are fractional accounting services, who is Optima Office and who the company serves
• The start-up story of Jennifer Barns and Optima Office
• What Jennifer does for business owners, and how Optima differs from their competition
• The client base of Optima Office — and who may not be the right fit
• What CFO support is and whether your business should utilize it
• How business owners can prepare for 2021 and their business plan
• And more!

Tune in to learn more about Optima Office and how they can help your business succeed!

Resources: Centura Wealth Advisory | Jonathan Freeman | Jennifer Barns | Optima Office

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Whether it’s for employee retention, tax planning, or a combination of the two, creating a retirement plan for yourself and your employees is a cornerstone of planning as a business owner. 

In this episode, Kyle Malmstrom speaks with Tom Burns, president at Premier Plan Consultants, to discuss the business retirement planning process. Tom explains the importance of involving a third party administrator like Premier Plan Consultants in order to develop a strategy specific to your business goals.

In this episode you will learn:

• How COVID, and the new laws it brought into effect, have impacted business retirement planning
• The tax planning tools that come into play with retirement planning for your business
• How employee benefits compare to owner benefits in your retirement plan
• The steps you should be taking in your planning in 2021
• And more!

Tune in to take the first step to align your retirement plan with your business goals.

Resources: Centura Wealth Advisory | Kyle Malmstrom | Premier Plan Consultants | Tom Burns

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When it comes to marketing, businesses need to  constantly evolve to keep up with new trends and techniques that will help attract prospects to their product or service. With the global shutdowns and necessary transformation to doing business in a virtual environment, some business owners have been able to adapt and in some cases thrive.

In this episode, Jonathan Freeman speaks with Sharon Spooler, Area Managing Partner at Chief Outsiders, to discuss how businesses can ramp up their virtual marketing efforts in the midst of a pandemic.

In this episode you will learn:

• What distinguishes a successful company in terms of their marketing efforts 
• Typical reactions from business leaders marketing activities during difficult climates
• How business “pivoted” as a result of the pandemic, a strength of those who prospered
• Key trends that continue to show success in marketing in this new environment
• How to determine if you need to increase spending in marketing to improve your ROI
• And more!

Tune in to pivot your focus to start delivering value to your customers!

Resources:  Centura Wealth Advisory | Jonathan Freeman | Chief Outsiders | Sharon Spooler

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Tax planning is as important as ever, and based on the recent elections it may have an impact on your personal and business income tax situation. 

In this episode, Kyle Malmstrom and guest Ken Van Damme, tax partner at Ernst and Young, give listeners guidance for some tax solutions to put into action. Kyle and Ken raise concerns about why you should be making immediate decisions and acting accordingly to save you money. 

In this episode you will learn:

• Why Joe Biden’s tax plan matters for your individual or business planning
• What estate tax exemption is and how it works
• About income and estate taxes under Biden’s plan
• About the several programs that may be implemented when Biden takes office
• What a sunset provision is and the impacts of the provision
• California propositions and legislation targeting high-income earners
• And more!

Tune in now to learn more about how to plan for the new tax environment!

Resources: Centura Wealth Advisory |  Kyle Malmstrom | Ernst and Young | Kenneth Van Damme 

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Alternative investments offer higher potential returns, and several benefits you won’t find from traditional investments.

Today, Kyle Malmstrom and David Cariani (Co-CIOs) introduce listeners to the world of alternative investments. Kyle and David share what types of alternative investments there are, how they’re structured, their potential risks and benefits and more.

In this episode, you will learn:

• How most alternative investments are structured
• The potential risks and benefits involved with alternative investments
• How alternative investments help diversify your portfolio
• How you can discover what alternative investments are best for you
• What you should be looking for when getting into alternative investments
• And more!

Tune in now to learn all about alternative investments.

Resources: Centura Wealth Advisory ; David Carani |  Kyle Malmstrom | Centura Investment Philosophy